World Cup

The World Cup of sentiment

The Analysis The semifinals may start tomorrow, but the darlings of the World Cup have already been established. To identify […]

World Cup: Record-breaking engagement

Soccer, Futbol, or jogo bonito. No matter what you call it, the beautiful game has returned to the world stage. This […]

Who Will Win the World Cup? Marketers.

Though no one knows who will take home the World Cup trophy, one group has already won: marketers. Sports and events marketing is a huge opportunity for all brands...not just the biggest corporations.

Where are the most active World Cup fans?

Tomorrow marks the start of one of the most popular events in the world. Experts predict the number of viewers […]

Things you should be pitching magazines now

Figuring out when to pitch a story is half the battle. Magazine editors constantly remind PR professionals to be conscious […]