word-of-mouth
Mar 10, 2015
Successful Word-of-Mouth Marketing Requires a Blended Approach
Remember the soft-serve machines with the perfect blend of chocolate and vanilla ice cream? Successful word of mouth marketing (WOMM) […]
Mar 4, 2015
6 Customer Service Insights From Peter Shankman
Three-quarters of customers in the United States experienced rudeness in an interaction with a customer service representative, according to Peter […]
Jan 2, 2015
9 Ways to Improve Word-of-Mouth Communication
You may be surprised to learn that only 7 percent of word-of-mouth communication happens online. (WoM) is information passed between […]
Dec 2, 2014
Word of Mouth: What’s the Value to PR?
Unless you’ve been living under a rock, you’ve undoubtedly heard about the concept of word of mouth marketing (WoM). Although […]
Jun 10, 2014
Events Are the Ultimate WoM Machine
In our increasingly digital world, live events have grown in popularity. See why how live events boost word of mouth marketing, providing benefits that a blog post, white paper or webinar could ever produce.
Sep 23, 2013
Three Tips for Encouraging Word of Mouth
Word of mouth recommendations give your brand a level of credibility that’s hard to imitate. When it comes down to […]
Aug 6, 2013
Brand Evangelists [VIDEO]
Word of mouth now creates trust in brands more effectively than any other marketing method. Brands with evangelical supporters develop third party validation and become trusted sources.
Nov 21, 2011
Brand Advocate After 60 Minutes Inside Zappos.com
A couple of months ago, I published Advocacy is the New Loyalty; describing the power of advocacy as hyper-focused on […]
