word-of-mouth
May 5, 2016
Navigating the Waters of Client Testimonials
Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this […]
Sep 8, 2015
Why You Don’t Need a Gargantuan Communication Budget
Think only big companies can win digital communication? While a big budget has benefits, it's not solely responsible for success. See 5 ways your business can compete.
Jul 20, 2015
6 Pro Tips to Create Bigger Buzz for Your Business
If you believe that superior products and services are the ones that generate the most “buzz,” think again. According to […]
Jun 8, 2015
Social Good: The Secret to Engaging Employees & Consumers
Tactics for generating word-of-mouth are plentiful. But what one tactic can drive employee engagement and consumer support? The answer is […]
Apr 21, 2015
How to Use Word-of-Mouth Marketing
When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the […]
Apr 4, 2015
4 Ways PR Pros Find Local Networking Opportunities
As communicators, creating relationships with journalists, influencers and other industry experts is crucial to a solid PR strategy. And networking […]
Apr 2, 2015
5 Ways to Engage With Word-Of-Mouth
This post is based on information in our “Build & Evangelize Your Community With Word-Of-Mouth Marketing.” Word-of-mouth marketing (WOMM) comprises […]
Mar 29, 2015
5 Ways to Use Social Media to Reach a Local Audience
It’s easier than ever for brands to grow a presence on a worldwide scale. But bigger doesn’t always mean better. […]
Mar 26, 2015
Tip Sheet! Turn Employees Into Social Superstars
Believe it or not, we trust our friends with how we spend our money. Four in five consumers said they […]
Mar 23, 2015
9 Word-of-Mouth Campaigns That Rocked
Ten years ago, AdAge published a survey of young adults which asked them what sources of information they trusted most […]
Mar 22, 2015
4 Tools to Mobilize Your Followers & Stakeholders
You have a great product or service to offer, and you’ve invested time and energy into creating a solid brand […]
Mar 19, 2015
What Is Word-of-Mouth Marketing?
This post is based off the free Cision white paper “Build & Evangelize Your Community With Word-Of-Mouth.” What separates the […]
Mar 17, 2015
3 Benefits of Activating Your Employees on Social
Word-of-mouth marketing (WOMM) isn’t necessarily the marketing team’s or community manager’s task. WOMM can be a company-wide activity. In fact, […]
Mar 17, 2015
Free White Paper! Build & Evangelize Community With Word-Of-Mouth
Even in this age when we have access to more resources than we could possibly consume, we still trust recommendations […]
Mar 16, 2015
Peter Shankman’s 6 Rules for Creating Loyal Customers
Back in the old days, say 15 years ago, if you had a terrible experience with a brand, you could […]
