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May 13, 2014
Why the Trade Press Should Worry About LinkedIn
As a whole, trade publications have fared better than others, but things will get harder thanks to LinkedIn. See why LinkedIn has turned into a threat to niche publications and why that benefits marketers.
May 8, 2014
Success in a Mature Social World: A Q&A With Sandy Pell
Social media has grown up, and marketers and PR pros need a mature approach to reach increasingly scattered audiences. Get advice from Demand Success speaker and HootSuite's communications manager Sandy Pell.
May 6, 2014
PrimeRevenue: Vocus Helped Increase Awareness of Our Award-Winning Solutions
With offices on multiple continents, PrimeRevenue turned to Vocus to raise global awareness. The PR Suite helped them earn publicity in many key publications and position themselves as global leaders within their industry.
May 6, 2014
Ignite Your Business at Demand Success 2014
Think TED is the only place to hear revolutionary ideas? Ignite: Business Revolution at Demand Success will feature nine thought leaders who will bend your brain. Find out who they are and what they'll present about.
May 1, 2014
Mark Schaefer: How to Avoid Content Shock and Win the Future
Soon content will overwhelm consumers. Mark Schaefer explained at Google DC what content and social media marketing programs must do to succeed in the present and future.
Apr 30, 2014
The Absolute Wrong Way to Respond to Negative Comments
You can’t please everyone. When someone airs their grievances publicly, don't respond in anger. Follow these five rules for crafting the perfect response that will diffuse the situation and protect your brand.
Apr 25, 2014
The Keys to Measuring PR: A Q&A With Shonali Burke
The PR industry has always tried to measure results, but for too long it has measured the wrong things. Get tips for properly measuring your PR from Demand Success speaker Shonali Burke.
Apr 22, 2014
How Freeze Tag Became a Top Promotion Tool
Brands often want to promote events and launches that reporters and consumers don’t care about. The solution? Think outside the box with a can't miss event. See how Vocus pulled off its Mp3 experiment and how to do something similar.
Apr 18, 2014
Should You Quit Your Marketing or PR Job in 2014?
Should you quit your marketing or PR job? Hold tight. See the three reasons why Margie Clayman thinks 2014 will be a transformative year for experienced marketers and PR pros.
Apr 17, 2014
Find Your Inner Freak for Marketing Success With Chris Brogan
The new business era belongs to those who rebel against the traditional cubicle and 9-5. Unlock your inner marketing freak with advice from Demand Success speaker Chris Brogan.
Apr 15, 2014
What Does Content Marketing Look Like in 2014?
What's the 2014 content marketing forecast? Demand Success speakers Richard Binhammer, Nichole Kelly and Chris Penn weigh in with tips to drive results with content now and in the future.
Apr 8, 2014
7 Tips for Communicating in a Dot Complicated World
Technology and social media can make life more efficient or more complicated. Randi Zuckerberg will show how to untangle the two at Demand Success. Can't wait until June? See seven of Randi's communication tips.
Apr 1, 2014
35 Writing and Speaking Tips From Capitol Hill’s Best
The ability to communicate clearly is paramount to marketers and PR pros. Elevate your communications with 35 writing and speaking tips from veteran Capitol Hill speechwriters.
Mar 26, 2014
Demand Success: Content Marketing Isn’t Rocket Science
As much as marketing changes, many content marketing rules have stayed the same. Get the content marketing down low from Demand Success speaker Ann Handley and see other new additions to the June conference's lineup.
Mar 25, 2014
Infographic: State of the Media Report 2014
Has your PR strategy kept pace with the lightning-fast evolution of the media? Adapt your media relations efforts to current trends with this infographic based on the results of a survey of over 250 journalists.
