Vocus
Oct 5, 2012
Links We Love: Content, Curation and #tweetshop
Social media is changing the way people do business... literally. Here's your proof: Kellogg’s UK used tweets as currency in a recent four-day promotion at a pop-up store in London. Find out the whole story and more in this week's Five Marketing Links We Love.
Sep 28, 2012
Links We Love: Storytelling, Email, and #slicksnacker
Some quick wit sparked a (good-natured) Twitter war between Oreo and AMC Theatres earlier this week. Find out which brand came out on top and much more in this week’s installment of Links We Love.
Sep 21, 2012
Five Marketing Links We Love: Facebook, Fake Followers and Doritos
Buying fake followers may grow your numbers, but it doesn’t help you build influence. For most businesses, a smaller, tightly-knit network of engaged followers is the way to go. Find out how to get one and much more in this week’s Five Marketing Links We Love.
Sep 20, 2012
Five Ways to Defuse a Twitter Parody of Your Business
Twitter parodies know no bounds. In addition to celebrities and politicians, businesses are victimized, too. A Twitter parody of your business poses a threat because it can damage the brand you've worked hard to cultivate. Find out five ways to combat those pesky parody accounts.
Sep 18, 2012
Ask Vocus: Can Only Glamorous Companies Earn Media Coverage?
Is media coverage only reserved for those in glamorous industries, asks Josh Greene, VP of Marketing at 1-800-PACK-RAT. No way, says our Marketing Consultant. With an interesting, humanizing story, any business from any industry can get in the news.
Sep 7, 2012
Marketing Links We Love: Audits, Content and a $1.3 Trillion Prize
In content marketing, you have to give customers the information they want, how they want it. In this week’s Five Marketing Links We Love includes our very own Peter Shankman's rules for creating online content that drives customers to your business – not away. Check it out!
Sep 5, 2012
Free Webinar Alert: Twitter Power in Just One Hour
This month’s free Vocus webinar features marketing expert, college professor and power influencer Mark Schaefer sharing his insight on how […]
Aug 31, 2012
Marketing Links We Love: Cardinal Sins, Livestrong and RNC Hats
Last Thursday was a rough day for Livestrong founder Lance Armstrong, stripped of his Tour de France titles. However, instead of losing fans and support, though, his cancer foundation posted $80,000 in donations in one day.. Learn all about the PR tactic that turned Lance’s day around and a whole lot more in this week’s Links We Love.
Aug 28, 2012
Six Time Management Tips from PR Pros, for PR Pros.
PR execs have the seventh most stressful job in America for 2012, according to CareerCast. That’s not surprising when the job often involves an endless stream of news releases, media pitches, internal communications, crisis communications, and in most organizations today, social media. To help you alleviate some of that time management stress, here are six time tips by PR pros, for PR pros.
Nov 21, 2011
The Vocus Marketing Suite Is Mobile – Never Waste A Second Again!
When we have the power to be mobile, we have freedom. We don’t need to be in our offices, or at a desk. We can create, explore, produce, engage, and yes, make money, from wherever we are. That, my friends, is true freedom. I’ve written several posts about how to jailbreak your life and today, I’ll add this: Vocus has made its Vocus Marketing software suite accessible via smartphone, so you can do everything you need to do to run your business, all while staying mobile.
Sep 30, 2011
Top Ten Books to Help PR Pros
Reading and learning is one of the simplest and best ways to grow as a practitioner in any field – especially as a PR Pro. With ever evolving ways to engage and attract target audiences, there too are new books outlining best practices and how-to tips. Here are our picks for 10 books a PR pro shouldn’t live without!
Sep 27, 2011
HARO Premium? Yes Please!
Today is a big day as our parent company Vocus is announcing the release of HARO premium. We’ve kept the […]
Sep 26, 2011
New! Vocus Weekend Product Updates and Enhancements
Vocus stayed busy over the weekend making some exciting updates toour Vocus Public Relations Software. Everyone has been asking for these and if you’re a Vocus customer, you may have already noticed them when you logged into your system today. Look for the following cool changes…
Sep 16, 2011
Links We Love: Friday, September 16th
It’s time for our weekly round-up of our favorite articles, videos, and tidbits from the world of PR, social media, and marketing. Check out this week's installment of the the links we love!
Sep 12, 2011
VMS Video Monitoring Service Bankruptcy: A Sign of Things to Come?
The recent Chapter 7 announcement by video monitoring service VMS is an indicator of the rapidly-changing landscape of PR and Marketing, says Vocus’ Director of Product Management Kye Strance. While still a cornerstone of public relations, print and broadcast monitoring is being rapidly supplemented by the expanding needs of social media and online engagement. The PR and marketing software providers who last will be the ones who address the interconnectedness of all the channels we now communicate through.
