vocus user conference
Jun 7, 2012
Interview: Mark Ragan on Brand Journalism and Refrigerator Journalism
Refrigerator Journalism: it’s the anti-thesis of space-filling nonsense. It’s an old school journalism speak for sticky content, which only goes to show that concept isn’t new, despite the fact we have new tools for producing and publishing content. We caught up with Mark, who is the CEO and publisher of the PR Daily and Ragan.com (among others), after his presentation to the 2012 Vocus User Conference to ask him to elaborate a bit on this concept.
