Vocus Questions
Apr 30, 2013
Vocus Questions: Lisa Barone on Social, Search and #Demand13
SEO and social media have converged to affect how your business ranks in search and whether customers can find you. Lisa Barone, Overit's VP of Strategy, will help Demand Success attendees navigate this new landscape.
Nov 29, 2012
Vocus Questions: Mark Schaefer on Holiday Social Media Marketing
Are you making a list of holiday social media tactics and checking it twice?
If not, don’t fret; Vocus is here to help. Check out what Mark Schaefer, a marketing consultant, social media expert, and author of The Tao of Twitter, has to say about effective holiday social media marketing.
Nov 27, 2012
Vocus Questions: Ann Handley on Holiday Content Marketing
Every smart marketer knows that creating compelling search and social media content is the key to attracting, engaging, and retaining customers. Now, with the holidays now in full swing, we have a unique opportunity to connect with audiences on a more personal and lighthearted level. Ann Handley, Chief Content Officer of MarketingProfs and co-author of Content Rules, took a moment to share her tips on creating holiday content that sticks.
Aug 14, 2012
Vocus Questions: Mark Ragan on How to Do Brand Journalism
Brand journalism is one of 2012’s hottest marketing ideas, thanks in large part to Mark Ragan. Mark has trailblazed the idea of combining journalists’ skills with brands’ industry expertise to attract prospects, leading the way with his own websites Ragan.com and PR Daily.With more and more businesses waking up to the potential of this type of content marketing, we asked Mark to tell us how any business can get involved.
Aug 9, 2012
Vocus Questions: Gini Dietrich on Integrating Your Communications Team
As a PR pro, you expect some obstructions. Tricky journalists and social media mobs are part of the job. Obstruction from your own colleagues shouldn’t be, but it happens. It’s often due to the problem of silos – departmental divisions that obstruct and damage your campaigns. As co-author of Marketing in the Round, Gini Dietrich has spent years investigating silos and what we can do about them. We caught up with her and asked her to share.
Jul 3, 2012
Vocus Questions: Jim Joseph on DIY Brand-Building
Here’s a well-kept marketing secret: brand marketing doesn’t have to be the domain of big, expensive agencies. With a little insider expertise, you can create compelling brand messages that really resonate.
We asked Jim Joseph, President of Cohn & Wolfe North America and author of The Experience Effect for Small Businesses, how to do it.
