Viral Marketing
Jun 29, 2011
Eight Tips for Blogger Relationship Building by Email
Traditional media coverage is great. But what if you want to be more influential in the online realm where your audiences are increasingly getting their news and information? In addition to creating and sharing original online content, pitching bloggers may be right up your alley if you’re looking for coverage. However, you have to remember that the pitching field is different. Why? Because their hours are different, their topics are broader and their style of "reporting" isn't 'pure' reporting: it's a mix of news, reviews and opinion.