Oct 21, 2009
8 Ways to Take Control of Your Personal Reputation and Social Media Brand
You’re on Facebook. You’re on LinkedIn. You’re on Twitter. Basically, a little bit of you is all over the web […]
Oct 5, 2009
Bringing tweets into the real world
If you suggested that your company take everything that anyone is saying about your brand online, flattering and unflattering, true […]
Sep 3, 2009
How much greater is the impact of a tweet that also appears on a major network primetime broadcast?
Tweet-Peat: FOX Television uses social media to engage viewers Traditional media’s usage of social media is a popular topic here on […]
Sep 1, 2009
Listen to journalists on Twitter via free JournalistTweets alert service
As Twitter has grown in popularity, sifting through large quantities of tweets to find what’s truly relevant or useful has […]
Aug 24, 2009
Honesty in social media is not just a warm & fuzzy concept – it’s paramount to success
Social media marketing success comes from transparency and community building On Saturday, Gagan Biyani wrote an article for MobileCrunch “Cheating […]
Aug 20, 2009
Putting the company’s foot in your mouth
Brandon Andersen is the Interactive Marketing Manager for Cision US. Whole Foods CEO, John Mackey, most likely didn’t intend to […]
Aug 14, 2009
Choosing metrics for measuring impact
Is the social Web more like the Bouleuterion of ancient Athens, a marketplace of ideas where individuals wander and discuss freely, […]
Aug 10, 2009
Tweetapalooza: a case study in creating social media buzz
Community-generated Lolla reviews help continue to build a newspaper brand with personality Lollapalooza came to downtown Chicago this weekend, bringing […]
Jul 29, 2009
Social media monitoring for the point of need
How I got my new glasses for less than $25 My new glasses! By now, most of us have Google […]
Jun 30, 2009
Twitter 101 Q&A: Twitter handles & account set-up
Pipeline Media Relations President & CEO Matt Batt and I did a free Cision Social Media Webinar earlier this month titled Twitter 101, and we received more great questions than we could answer about engaging in Twitter on behalf of a company, organization or brand. In an occasional series of posts, we’ll be answering some of those questions over the coming weeks. Here are some questions and answers about Twitter Account Set-up and Twitter Handles.
Jun 26, 2009
Tag bait: how to avoid starting a nasty Twitterstorm
As British furniture retailer Habitat learned this week, there’s nothing like a misuse of Twitter for promotional purposes to bring […]
Jun 15, 2009
3 great ways to network with other PR professionals
Who you know might just teach you what you know We’ve all heard the battle cry of networkers (all together […]
Jun 12, 2009
Confused tweeters somehow missed DTV transition
It has been widely reported that the Federal Communications Commission has more than 4,000 phone operators at the ready to […]
May 26, 2009
5 best practices for creating a corporate social media policy
Bringing law & order to the Wild West isn’t always easy Like the Wild West, social media is so new […]
May 19, 2009
Webinar Q&A: Best practices & ideas for specific social media platforms
Last week, my colleague Jay Krall and I presented the latest installment in Cision’s Social Media Webinar series. The free series covers social […]
