trust
Aug 17, 2015
The PR Implications of Edelman’s 2015 Trust Barometer Study
Trust is an important concept in commerce. It underlies every deal, making every transaction appear more or less hazardous. This […]
Feb 6, 2014
‘Brand Love’ Is in the Air!
Do people trust brands or politicians more? There's a growing trust between consumers and the brands they engage with each day. This has led to an expectation of social action by brands.
May 6, 2013
10 Steps to Reinvent Media Strategy
If you value the trust of consumers and prospects, Earned Media is far and away the most effective influencer.
Jul 16, 2012
How much is third-party validation worth to your brand?
“Don’t just talk about how awesome you are – BE more awesome.” –Peter Shankman, Vocus’ small biz evangelist at the […]
Nov 10, 2010
Are journalists and influencers two separate groups?
Jon Stewart, who regularly spoofs real news programs on the Daily Show, was recently named by AskMen.com as the most influential […]
