traditional media

Why Content Marketers Shouldn’t Ignore Traditional Media

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn […]

The New Media Mix Q&A

Last week, I presented The New Media Mix, a free Cision webinar, with Director of Media Research Valerie Lopez. The webinar […]

Social Media vs. Traditional Media

For some, it may seem like social media is all or nothing. But incorporating social media into your everyday marketing practices can be quite simple. Read on for tips on why using social media doesn't need to mean the end of your current marketing routine.

How much greater is the impact of a tweet that also appears on a major network primetime broadcast?

Tweet-Peat: FOX Television uses social media to engage viewers Traditional media’s usage of social media is a popular topic here on […]