Todd Defren

Mar 4, 2014

Branding Rule: Explore Co-Branding Opportunities

Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.
May 13, 2013

Todd Defren’s Five Tips for Leveraging Earned Media

Earned media is the most effective influencer of consumer trust, says online PR expert Todd Defren. Use these five tips from Todd's recent webinar to generate more of it and boost your marketing campaigns.
May 6, 2013

10 Steps to Reinvent Media Strategy

If you value the trust of consumers and prospects, Earned Media is far and away the most effective influencer.
Dec 18, 2009

My 5 favorite social media case studies

While there a quite a few places you can explore hundreds of social media case studies (my favorite being Peter […]

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