targeting
May 19, 2017
Here Are Four Times When It’s OK to Go Off Message
Don’t discount opportunities even if their face-value isn’t quite synergistic with your primary goal. Here are 5 tips to help you decide when to step out of your comfort zone.
May 16, 2017
5 Ways to Reach New Audiences Through Tech Innovations
Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. Here's how to make the most of it.
Apr 14, 2017
4 Ways PR Pros Can Better Target Media and Influencers
The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.
Apr 13, 2017
How Your News Release Can Help the Media Do Their Job
Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.
Apr 10, 2017
Why Brands Must Personalize the PR Experience
What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
Feb 5, 2014
On the Go: Sprint to Mobile Marketing Success
Today’s fast-paced world is fueled by mobile device access. Your customers (and you!) are always connected and perpetually on the […]
May 28, 2009
Quality over quantity: determining a journalist’s coverage
Services that promise more aren’t necessarily promising better CisionBlog frequently discusses how to target the media effectively without using ‘spray and […]
