target audience

Optimize Your Content Marketing for PR Success

PR isn’t simply about garnering media coverage. It’s about building and maintaining relationships, too.   To accomplish both, PR pros […]

Home in on What Makes Your Customers Tick & Talk

Engaging your target customer in a world cluttered with marketing messages is no simple feat, but it can be done! […]

Multi-Channel Publishing as the Decathlon of PR: An Introduction

Today’s blog is a guest post from Nicolas Scheidtweiler of Scheidtweiler PR.  The subject of multi-channel publishing is becoming increasingly important […]

PR News Roundup 3/30/12: 5 PR Blog posts You May Have Missed

It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]

Our CMO’s Perspective on Social Intelligence: The Next Frontier

This week, our own CMO, Debbie DeGabrielle, was featured in Dashboard Insight on the topic of Social Intelligence. You can […]

Social Media Bells & Whistles: A Word of Caution

Social media and the Social Intelligence industry is advancing by leaps and bounds every day in technological capabilities like automated […]