strategy
Aug 1, 2014
Technology, Strategy and People: Vital Components for Social Media Marketing Success
I’ve worked with technology companies for the best part of 20-years. Throughout this time, I’ve met countless business owners and […]
Dec 19, 2013
Building engagement with social media data
On November 11th, we had a webcast addressing how companies can use social data to improve the customer experience and […]
Aug 8, 2013
Personal Branding: Your Webinar Questions Answered
Last week, I outlined how you can become your own marketing brand in demand at my Brand Yourself Better webinar. Our attendees had a ton of questions. Here's my advice on some of the best.
Jan 9, 2013
2013 Marketing Calendar: The Top 20 Holidays to Plan Ahead For
When planning your marketing, knowing what lies ahead is half the battle. To help your publicity and social media schedule really shine in 2013, here’s our list of the top 20 U.S. holidays to plan ahead for this year.
Sep 24, 2012
3 Steps for Determining your Social Media Monitoring Strategy
I have had the pleasure of working with hundreds of clients through various aspects of their social media services in […]
Sep 16, 2011
Links We Love: Friday, September 16th
It’s time for our weekly round-up of our favorite articles, videos, and tidbits from the world of PR, social media, and marketing. Check out this week's installment of the the links we love!
Jun 16, 2011
Today’s First Lesson: Be More Awesome. Scott Stratten Explains…
We just got finished with Scott Stratten's opening keynote presentation: People Spread Awesome. And it's absolutely true: his presentation was awesome and everyone's talking about it already. We caught up with Scott afterwards and asked him for a few quick tips on being more... well, awesome. View the video here...
Jun 7, 2011
Pitching Tips: Timing is Everything
Do you send out press releases? Write tailored emails to journalists? Call reporters on the phone? Or send them a short and sweet note through social media? No matter the method, you should be considering the best time to do it. A timely pitch could mean the difference between a read or a toss in the trash—so here’s how to strategically position your pitch in front of the media contact you’re trying to reach.
