Steve Rubel

Native advertising & content marketing: Breathing new life into age-old industries

Public relations agencies, publishing houses, advertising firms – these are some of the oldest, most venerable industries around, and many […]

Social media and mainstream media intertwine: Cision adds social media to CisionPoint

Time and again, we’ve discussed here the importance of measuring the impact of your message on blogs and social sites […]

Will Twitter be the platform that unites journalists and PR pros?

Media relations professionals and journalists can enjoy an authentic and mutually beneficial interaction on Twitter – but will they? The media […]