South by Southwest

SXSW sweetness: Oreo strikes again

It’s that time of year again… to load up on thin mints and Samoas, of course. Girl Scouts are out […]

Snowden at SXSW: What was your take?

One of the more controversial events happening at South by Southwest this year is the talk with Edward Snowden, the […]

Filtering for influential brand mentions: an approach for busy communicators

It’s sometimes brought up as a harsh truth for public relations and marketing professionals: social media “doesn’t scale.” If you […]