social sentiment

Apr 5, 2017

Why Brands Need to Get Emotional

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Feb 8, 2011

Measuring Social Sentiment: Part Art, Part Science

Businesses want to extract value—relevant and actionable data—from the expansive pool of content that the social sphere provides.  By evaluating […]
Oct 29, 2010

White Papers Exploring Social Media Sentiment

Today we released two white papers on the topic of sentiment.  The first paper titled, Measuring Social Sentiment: Assessing and […]

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