social PR
Jul 12, 2016
Framing Social PR: Q&A With Shonali Burke
To connect with your audience, you need to break through the noise and make an impact. But how? Start building […]
Jul 5, 2016
Get Into a 7C Frame of Mind: Shonali Burke’s Guide to Social PR
Brands must build a loyal, engaged community to cut through the noisy, overcrowded marketplace and have an impact. But too […]
Oct 13, 2014
5 Tips on Making Over Your Social PR Strategy
“Our silver bullet used to be the media,” Heidi Sullivan (SVP, digital content at Cision) said at the start of […]
Aug 14, 2014
LinkedIn’s Evolution: New Tools for the PR Toolbox?
LinkedIn continues to evolve and that's great news for PR pros. See the value of LinkedIn's Direct Sponsored Content and how to use the new feature to make your PR on the social network for businesses better.
Jul 28, 2014
Why Crowdsourcing Is Problematic for PR
Wikipedia. Yelp. Facebook. Those channels make crowdsourcing problematic for PR pros because public opinion is no longer finessed by press releases and press conferences. It is increasingly influenced by the crowd.
Jul 24, 2014
Instagram for PR: 4 Campaigns to Spark Your Imagination!
Do your public relations campaigns target Millennials and Gen Nexters? Then you need to include Instagram in your PR strategies. Customize your strategy based on the successes of four top brands.
Jul 24, 2014
Top the Charts! 5 Insights for How to Do Social PR
When it comes to social PR, pop stars are rocking it. Fortunately for you, some of their tactics can apply to businesses like yours. Take your social PR to the top of the charts with five insights from pop stars.
Jun 25, 2014
4 Ways Social Can Make Your Brand’s News More Engaging
To maximize reach, online news releases should be shared on all your social media accounts. But don't click the “share” button and leave the update as-is. Here are four ways to use social to make brand news more engaging.
Jun 20, 2014
3 Hot Social PR Trends and How to Use Them
Too few companies really leverage the connection between social media and PR, even though they play so nicely together. Use these tips to take advantage of three of the industry's hottest social PR trends.
Apr 24, 2014
The #HopeProject: Social PR in Action
Social media has become an essential part of effective public relations strategy. But what exactly is social PR and what does it look like? The #HopeProject provides a model for your social PR efforts.
