Social Metrics
Sep 4, 2009
The five senses of online measurement
For a while now we’ve been telling you that there are two basic types of ways to measure your impact on […]
Aug 12, 2009
What the paid content debate means for communications pros
“When you bump into a wall, you tend to go elsewhere,” wrote David Carr in the New York Times this […]
Jul 20, 2009
Are blog posts supplanting press releases?
When Google recently announced the upcoming launch of its first operating system, many news organizations found the format of the […]
Jun 8, 2009
Those blogs by the wayside
With the availability of free blogging tools like Blogger, WordPress and Typepad, barriers to entry for Web publishing have completely […]
May 22, 2009
Planting seeds where roots of influence intertwine
In botany, inosculation is when a group of plants begin to fuse together and share water and nutrients. Eventually, they […]
May 11, 2009
Interview with a pioneer in conversation tracking
For PR professionals, commenting on blogs is a great way to get started with engaging in conversations online. But if […]
Feb 18, 2009
Social metrics: which ones matter?
A new effort to define online influence in terms of sharing is taking root In the early days of the […]
