social media

Will Twitter be the platform that unites journalists and PR pros?

Media relations professionals and journalists can enjoy an authentic and mutually beneficial interaction on Twitter – but will they? The media […]

No time for social media? Indifference could leave you in the cold…

Tough times call for extra effort The wind chill factor was -27°F as I pulled a third layer over my […]

Tech terms every media relations professional should know

Can I use my RSS reader to keep an eye on The Long Tail of social media? And what is open source, […]

Top 10 Newspaper Blog Networks

Despite the newspaper industry’s gloom, its blogs are thriving In a quiet coda to a rough year for the newspaper […]

The media landscape is changing. Who can media relations people trust to track all of the changes?

Social media provides a plethora of places to find out about media changes – are they all accurate? There are […]

Great customer service starts with empathy

Nobody’s perfect, but “I’m sorry” goes a long way Last Friday night, my boyfriend was at the bank and, while […]

To blog? Or not to blog?

Cision Blog talks to Fusion PR’s Bob Geller about the dual role of blogger and media relations professional During the […]

Finding your community where it lives

Lessons in social media from a traveling minstrel In today’s social-media crazed world, everyone is pointing toward the next big […]

Is there a right way to promote your mentions on Digg?

Only as part of a larger mix of compelling content The social news site Digg has come a long way […]

Handling Wikipedia with care

How to avoid thorny debates when editing content about your brand One day, I took it upon myself to add […]

Top 10 tips on how to avoid a professional embarrassment on Facebook

Employers are monitoring social networks more than ever – are you at risk? Virgin Atlantic recently fired 13 employees for […]

Pitching interactive features

Into uncharted territory Planning a social media strategy for a media  relations campaign can seem like such an epic task, […]

Listening to many voices through social media measurement

Embracing the chaotic nature of studying many groups and interests If you’ve ever read one of those “word jumble” sentences […]

Social media brings together like minds IRL (in real life)

‘Tweet-ups’ become organic networking events for new media mavens The night before Halloween was the first official meeting of the […]

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