social media

Finding your community on Twitter

This post is written by Brandon Andersen.  Brandon is the Interactive Marketing Manager at Cision. The first step to communicating […]

The Skinny on URL Shorteners

Amidst the rapid rise of Twitter and other micro-blogging solutions, it appears that URL shorteners have made everyone’s short list (be forewarned, […]

5 great ways for PR pros to utilize an expert

Plus: Huffington Post’s Media Editor discusses how your expert can become a HuffPost blogger You represent a product, service or brand with […]

Convincing social media skeptics

Groundswell co-author Charlene Li shares tips on how to show your boss the value of social media How do you convince […]

5 easy ways to manage mobile media relations

On-the-go advancements and growth bring new challenges to content producers Can’t wait to watch last night’s episode of 24 on your […]

Q & A on target communities

My colleague Jay Krall and I did a free Cision Social Media Webinar earlier this month entitled Social Media 101, and we […]

Ready to move on video content sharing?

How a 25-year-old publishing company uses social media and video to interact with consumers and advertisers alike I get the same […]

Business podcasting primer

The power of broadcasting online to reach new prospects In discussions of opportunities to reach new audiences through social media, […]

Twitter hashtags: Finding your community within a community

Using the # symbol can help media relations pros filter conversations on Twitter At least two or three times a […]

Social media in the healthcare arena

Engage, engage, engage. That’s the mantra of social media marketers who know how to harness the power of conversations online […]

Creating a social network for insights

I’ve proposed here before that starting your own social network from scratch for public outreach is a bad idea for […]

If Walls can talk: managing a corporate presence on Facebook

Great news a couple of weeks ago for companies that maintain Facebook Pages: the fast-growing social network has made them […]

Online crisis communications: Beware of the dark site, young Skywalker

Is there a universal solution to preparing for crises on the Web? Earlier this week I moderated a panel on […]

Making sense of social metrics

How to determine which data can help you find the right blogs and sites Too often, discussions about Web audience […]

Should you turn your Web site over to the people?

New rainbows of possibilities in social marketing Perhaps you’ve not yet heard that Skittles got Internet marketers and social media […]

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