social media
Sep 3, 2009
How much greater is the impact of a tweet that also appears on a major network primetime broadcast?
Tweet-Peat: FOX Television uses social media to engage viewers Traditional media’s usage of social media is a popular topic here on […]
Aug 31, 2009
Engaging Social Media: Webinar Q&A
Jay and I recently conducted the webinar Engaging Social Media and received some great questions about social media best practices. […]
Aug 24, 2009
Honesty in social media is not just a warm & fuzzy concept – it’s paramount to success
Social media marketing success comes from transparency and community building On Saturday, Gagan Biyani wrote an article for MobileCrunch “Cheating […]
Aug 20, 2009
Putting the company’s foot in your mouth
Brandon Andersen is the Interactive Marketing Manager for Cision US. Whole Foods CEO, John Mackey, most likely didn’t intend to […]
Aug 10, 2009
Tweetapalooza: a case study in creating social media buzz
Community-generated Lolla reviews help continue to build a newspaper brand with personality Lollapalooza came to downtown Chicago this weekend, bringing […]
Jul 29, 2009
Social media monitoring for the point of need
How I got my new glasses for less than $25 My new glasses! By now, most of us have Google […]
Jul 17, 2009
Content Creators: producing great multimedia content
Big Teeth Social Media and Marketing Dude Daniel Hindin offers advice on multimedia PR is becoming more and more about creating […]
Jul 14, 2009
The future of PR: Do you have the right PR skills to succeed?
If there is projected faster-than-average growth in the PR industry, why is there also keen competition expected? And, more importantly, what can you do to put yourself ahead of the pack?
Jul 8, 2009
Content Creators: going social
I'm excited to feature an interview with Jason Falls on creating social content. Jason is Vice President of Interactive and Online Communications at Doe-Anderson, on of the country's oldest and most accomplished brand-building agencies. Jason's blog, Social Media Explorer, is one of the most popular social media and PR blogs. So, without further ado, here are some of Jason's thoughts and insights on social content.
Jun 29, 2009
Why are blogs considered social media?
Social bookmarking sites, lifestreaming, social networks and file sharing sites all consist of content created, shared and discussed by the masses. Clearly social media. But what about blogs? Some blogs are looking more and more like traditional media outlets and visa versa. So why are blogs considered social media?
Jun 23, 2009
Social media skills are universal for public relations & journalism
Mashable’s 10 ways J-schools are teaching social media are important lessons for PR pros, too Vadim Lavrusik wrote a great […]
Jun 15, 2009
3 great ways to network with other PR professionals
Who you know might just teach you what you know We’ve all heard the battle cry of networkers (all together […]
May 26, 2009
5 best practices for creating a corporate social media policy
Bringing law & order to the Wild West isn’t always easy Like the Wild West, social media is so new […]
May 22, 2009
Planting seeds where roots of influence intertwine
In botany, inosculation is when a group of plants begin to fuse together and share water and nutrients. Eventually, they […]
May 19, 2009
Webinar Q&A: Best practices & ideas for specific social media platforms
Last week, my colleague Jay Krall and I presented the latest installment in Cision’s Social Media Webinar series. The free series covers social […]
