social media
Jul 26, 2010
Foursquare, Twitter and small business social media success
“Welcome to AJ Bombers, where everyone knows your name — or at least your Twitter handle,” wrote The Business Journal […]
Jul 26, 2010
Analyzing Forrester’s Wave™ Report on Listening Platforms
I’ve been reading and participating in Forrester “Wave” reports for years and it’s always interesting to see how people react […]
Jul 21, 2010
Powerful Endorsements: Celebrity v Social Media
Celebrity endorsements attract a lot of attention. How much attention, you ask? A women’s razor commercial posted on YouTube garnered […]
Jul 19, 2010
Selling Social Media to the C-Suite
You already know that social media is a very powerful and cost-effective tool. But if your C-suite doesn't fully "get" it, pitching social media to them might feel like an intimidating, uphill battle.
Jun 15, 2010
Targeting the Media Q&A
Last week I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and Product […]
Jun 8, 2010
The new social media Bible
When the authors of the Associated Press Style Guide released its first edition in 1953, it was written on 60 […]
May 27, 2010
The crossroads of PR, social media and SEO
How is social media changing the face of advertising and PR? How can PR and marketing pros leverage YouTube and other rich media sites?
Greg Jarboe, the president and co-founder of SEO-PR and author of "YouTube and Video Marketing: An Hour a Day" shares his thoughts with us on the changing face of PR, how "social search" is impacting SEO, and how PR professionals can leverage rich media sites like YouTube.
May 14, 2010
Targeting the Media Q&A
Earlier this week, I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and […]
Apr 19, 2010
Revisiting the Top 100 Social Media & Internet Marketing Bloggers
This post was written by Valerie Lopez, Director of Media Research for Cision US. Back in January 2009, CisionBlog blogger Jay […]
Mar 25, 2010
Only in 2010: Celebrities on Foursquare
MTV and VH1 recently announced a partnership with Foursquare allowing their celebrity personalities – most from reality show programming – […]
Mar 11, 2010
Find Your Audience: Effective Targeting for Social Media
In the exhaustive day-to-day interactions of organizing a social media campaign it is easy to forget the most important piece […]
Mar 3, 2010
Social Idol: Will number of followers equate to votes?
American Idol contestants provide a case study in social capital In many of Cision’s free social media webinars, we frequently […]
Feb 11, 2010
5 great social media case studies in pharma
Companies that go looking for reasons not to monitor and engage with social media sometimes wind up with what sound […]
Feb 8, 2010
5 SEO tips for PR professionals and marketers
Inbound links are basically votes that are cast for your website. Each inbound link is a vote for you and your content, and in this democratized world of SEO the more quality votes you have, the more likely your site will turn up in search results. Here are 5 tips to help you get more quality inbound links to your site.
Jan 21, 2010
In the wild west of social media, journalists’ credo is “caveat emptor”
This post was written by Annette Arno, Research Director for Evaluation Services at Cision. Gut feelings and anecdotes may be […]
