social media

The Database of Intentions

I was recently reminded of John Battelle’s book “The Search” which he wrote in the aftermath of the dot-com bubble […]

How Green Is Your Brand?

Last week, Forrester’s Principal Analyst, Tracy Stokes asked the question, “How Green Is Your Brand?” With increased demand from consumers […]

Interview with Karen Freberg on Influencer Personality Traits, Part I

I recently had the opportunity to catch up with Karen Freberg, who just completed a PhD. in Communications at The […]

Measuring Social Media More Effectively

On Tuesday, May 17th I had the privilege of co-presenting a webcast with Susan Etlinger, an industry analyst from Altimeter […]

6 tips to make sure your PR strategy is as potent as possible

(Photo-Flickr Creative Commons: Stefan.erschwendner) LEWIS PR’s resident PR pro Adam Singer chatted with us on #prwebchat to tell us how […]

Welcome to the New Visible!

Today we are thrilled to unveil our new website! The site has been completely updated both visually and functionally in […]

Why Brands Must Learn from Lady Gaga

“Social media is a reflection of what we love, so people are becoming very good at sharing exactly what they […]

Empire Avenue – The Next Big Thing In Social Networking??

Wondering what to make of all the recent buzz surrounding Empire Avenue? While the site officially launched to the public last […]

6 real reasons why you should pay attention to your blog and brand reputation

(Photo—Flickr Creative Commons: andyp uk) Our latest #prwebchat on Twitter welcomed blogging and personal branding pro Erik Deckers chatting with […]

Information Design for Conversation Architecture

“If you display information the right way, anyone can be an analyst,” said Edward Tufte, the renowned information designer. “Anybody can […]

Summing Up WOMMA’s School of WOM

Needless to say, there has been a lot of chatter and buzz going on at the Word of Mouth Marketing Association’s School […]

Blogging and Personal Branding Chat with Erik Deckers

Want to know the real reasons why you should blog? Personal branding expert and pro blogger Erik Deckers will tell […]

Altimeter Group Webcast Sheds Light on Social Media Measurement

Successfully measuring social efforts has been and continues to be a struggle for many organizations which is why we’re thrilled […]

SEO Novice: Social Media and SEO…Just Like PB & J

(Photo – Flickr Creative Commons: nduran) So what’s the link between search and social? Hint: when it comes to links, […]

6 Must-Read Posts in PR and Marketing this Week – 5/6/2011

Wondering which posts you missed this week? Here are our favorites on PR, marketing, social media and customer service, in […]

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