social media
Aug 4, 2011
Interesting Read: Some Surprising Findings from Social Media Research
Ran across this post today on Social Media Research sharing 8 findings about how Twitter and Facebook users socialize with […]
Aug 3, 2011
Media Coverage Made Simple
6 quick steps guided by magazine media relations expert Rebecca Bredholt, a veteran of our Vocus media research center. We […]
Aug 2, 2011
Using Social Analytics to Make Ad Campaigns Stick
Back in 2001, Skittles ran a great social media-style ad campaign before social media existed. The candy launched a public […]
Aug 2, 2011
Is the Return Greater Than the Risk for Pharma Companies’ Investing in Social Media?
While social media takes over what sometimes feels like every aspect of our lives, the pharma industry is facing some […]
Jul 29, 2011
Have You Looked in the Social Media Mirror Lately?
The other day I went shopping with a dear friend and she came out of the dressing room and said […]
Jul 28, 2011
Social media & gender: the impact of female-dominated usage
Over the last couple of weeks, I’ve noticed a lot of chatter about gender as it relates to Social Media […]
Jul 28, 2011
+Enrico Montana has joined Google+. And so have many others. So what?
I’ve been dabbling in the world of Google+ for a few weeks. In that same time, Google+ has grown considerably […]
Jul 27, 2011
Social media fatigue and what to do about it
Being the Social Media Community Manager, I’m on social all day…literally. I get to the office around 7:45am and leave […]
Jul 26, 2011
Is Social Media more or less anonymous today? A look at the numbers—Part 2
In the previous post we looked at the degree of anonymity across the four largest volume media types in our […]
Jul 25, 2011
PR News Roundup 7/25/11: 5 PR Blog Posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! Here’s […]
Jul 25, 2011
Social Media as an Experiment
Why an Experiment? From my perspective, life is one big experiment. We are all just trying to get the formula […]
Jul 22, 2011
Links we Love: July 18-22, 2011
Busy this week? Don’t worry, we’ve got the top 5 reads of the week in PR, marketing and social media: […]
Jul 21, 2011
The influencer debate: Who spots trends?
Gladwell’s Law of the Few When I first read Malcolm Gladwell’s The Tipping Point (as I’m sure many of you […]
Jul 21, 2011
Is Social Media more or less anonymous today? A look at the numbers—Part 1
Is the growing popularity of social networks like Facebook, LinkedIn and now Google+ helping to breakdown the online anonymity of […]
Jul 20, 2011
My Mother is On Facebook
Yes, my mother is on Facebook. Lucky for me, I’m no longer a teenager who’s embarrassed for the world to […]
