social media
Mar 30, 2017
How To Create Awesome Content with Instagram’s New “Collections”
Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.
Mar 22, 2017
3 Mind-blowing Ways to Disrupt the Communications Status Quo
How can communicators can bring effective change to today’s media landscape? PR pro Camille Sheehan discusses 3 mind-blowing disruption tactics she learned from SXSW 2017.
Mar 15, 2017
Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts
Our social media manager Bruce Kennedy shares one of his top takeaways from SXSW 2017: brand authenticity and how you can make sure your brand is being as authentic as possible.
Mar 13, 2017
4 Ways PR Firms Can Cut Costs and Improve Productivity in the Digital World
By implementing these 4 tactics, you can drive business ROI and also lay the seeds of success in a highly competitive market.
Feb 7, 2017
3 Steps to Engaging Influencers on Social
Once you’ve pinpointed influencers who would make perfect brand partners, the first place to start the outreach process is on social. Here are the three phases of engaging influencers on social media.
Jan 27, 2017
What You Need to Know About LinkedIn’s New Changes
LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.
Jan 3, 2017
How to Use Social Search Better in 2017
Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.
Dec 19, 2016
How to Get Better Live Video Reach
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week's trends article.
Dec 14, 2016
How To Create a Simple Facebook Messenger Bot
There are apps that give you the capability to incorporate Facebook Messenger bots into your workflow for very little cost, and with little to no understanding how to code. Jim Dougherty shares some of the best tools to consider for your brand in this week's trends post.
Dec 5, 2016
How To Listen Better With Facebook’s Unified Inbox
Jim Dougherty explains how Facebook's unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook's platforms.
Nov 28, 2016
How To Do Better Targeting on Twitter
“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]
Aug 29, 2016
7 Brand New Facebook Features You Should Know About
Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether […]
Aug 24, 2016
Behind the Headlines With Cheryl Byrne
Social media makes it easy to reach and connect with your audience, but are you engaging them effectively? Cheryl Byrne, […]
Aug 8, 2016
How Easily Can Businesses Reach a Social Audience?
“(During the Ferguson, Missouri riots) Millions of tweets were apparently sent during this day where people were concentrating on […]
Aug 1, 2016
6 Best Practices for Social Media Promotion
Social platforms frequently change their algorithms. So how can you reach your audiences? Learn why paid advertising matters and how to do it in this post!
