social media

Two Departures from The Wall Street Journal

Rubina Madan Fillion has left The Wall Street Journal. She had served as social media editor since October 2012. Prior to this, she […]

The Why & How of Using Pinterest for PR

Pinterest: it’s not just for wedding planning anymore. In May, the social media site had 30 billion pins, half of […]

The Power of Social Media Communities & New Product Development

All great products or services must solve real world problems for your customers and prospects if they are to be […]

Celebrity Juice: Can You Put a Price on a Tweet?

I was recently invited to speak at an event hosted by a UK-based talent agency. They were keen to learn […]

6 Ways to Use Instagram for PR

Instagram has received a lot of attention from the marketing and PR sectors. No surprise there; Instagram use continues to […]

The Rich Get Richer: The Rise of Visual Social & What It Means

Have you noticed that your time on social media involves more audio, video and images than it used to? If […]

Social Media – Goes Deeper Than You Think

The social web is awash with conversations. Many of them will be about (or may somehow be connected to) your […]

The PR Potential of Pinterest: Q&A With Jennifer Cario

Facebook, Twitter and LinkedIn. Many communicators focus all their resources on those networks, but are they always best for helping […]

How Rich Media Can Help You Strike It Rich

If your content encompasses text alone, you’re missing big PR and marketing opportunities. Consider the rise of rich media social […]

11 Ways to Leverage SlideShare for PR Success

SlideShare is an untapped resource for many communicators. It holds great promise; its SEO and search rankings prove the case. […]

25 Pinterest Stats, Facts & PR Best Practices

Sites like YouTube, Instagram and Facebook have demonstrated the power for visual media to influence publics online. One site that […]

Top 50 Rich Media Social Influencers to Follow on Twitter

Social media isn’t just Facebook and Twitter, however those two networks dominate the social PR conversation. Did you know that […]

4 Things to Monitor About Your Brand Online

All your marketing and PR efforts are for nought if you aren’t paying attention to what others are saying about […]

5 Ways Twitter Can Improve PR Communication

Recently I wrote a piece for Cision with some pretty alarming data about Twitter: Twitter reach in January 2015 <2 […]

Social Media Won’t Save Your PR

Social media is a vital component of a thriving PR program, but it won’t save that program. It isn’t a […]

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