social media
Mar 19, 2015
Mike Bruno Moves Up at Billboard
Billboard has promoted Mike Bruno to senior vice president for digital content overseeing editorial, social media, product development, video and […]
Mar 19, 2015
What #SMMW14 Got Right & How #SMMW15’s Even Better
With Social Media Marketing World kicking off on March 25, what better time to reflect on last year’s event? In […]
Mar 17, 2015
3 Steps to Effective Influencer Outreach
74% of consumers rely on social media to inform their purchasing decisions. 90% of consumers trust peer recommendations. Only 33% […]
Mar 17, 2015
Kathleen Chaykowski Moves to Forbes
Kathleen Chaykowski was named tech reporter for Forbes‘ San Francisco bureau covering the Silicon Valley tech industry and social media. She […]
Mar 16, 2015
An Etiquette Guide for Interacting With Journalists on Social Media
For our newest findings, check out the State of the Media 2016 Report! One of the most disruptive things to […]
Mar 3, 2015
Social Media Listening – Formulating a Winning Strategy
Social media does not offer you a smooth playground to execute your marketing plans on. Marketers often stumble upon various challenges and […]
Mar 3, 2015
10 Top-Notch Hashtags to Follow to Bone Up on PR
If you use social media to get smart on subjects you’re inexperienced in, Twitter hashtags can help you bone up […]
Mar 1, 2015
How to Use Social Media Before You Pitch
Social media has changed the way journalists source stories and cover news, but not all journalists prefer to be pitched […]
Feb 25, 2015
3 Digital Tactics That Cook Up Traditional PR Success
Between the 24/7 news cycle and the potential crisis looming only 140 characters away, the life of a PR pro […]
Feb 23, 2015
Why Facebook Isn’t Dead: 5 Ways to Keep Attracting Audiences
You’ve no doubt heard Facebook is losing its appeal for some content marketers because of the drastic changes the social […]
Feb 13, 2015
Tinder: A Publicist’s Dream?
When I joined Tinder, the now-ubiquitous matchmaking app, last spring, I was expecting it to be an absolute zoo. But […]
Feb 12, 2015
Is Video the Future of Content Marketing in the Mobile Age?
I don’t know about you but I personally hate reading blogged content on mobile phones. Perhaps it’s my age? My […]
Feb 5, 2015
Additions to San Jose Mercury News
Queenie Wong and Matt O’Brien have joined the San Jose Mercury News. Wong is a business reporter covering the social media industry […]
Feb 4, 2015
Univision Adds Lincoln Lopez
Univision has named Lincoln Lopez vice president and general manager of social media. He most recently served as vice president for […]
Feb 3, 2015
Vanessa Wojtusiak Exits iHeartRadio
Vanessa Wojtusiak is parting ways with iHeartRADIO. Wojtusiak has been the director of social media and engagement since joining iHeartMedia […]
