Social Media
Sep 21, 2012
Five Marketing Links We Love: Facebook, Fake Followers and Doritos
Buying fake followers may grow your numbers, but it doesn’t help you build influence. For most businesses, a smaller, tightly-knit network of engaged followers is the way to go. Find out how to get one and much more in this week’s Five Marketing Links We Love.
Sep 6, 2012
How to Find and Contact Journalists Online
Wondering how you can get your business noticed by a certain journalist or blogger? New research shows that reporters visit roughly three social media channels for each article they research. Here’s how to reach them there.
May 30, 2012
Gini Dietrich & Geoff Livingston on Conversion Through Integration
Conversion.This word scares most practitioners of social media, haunting their online existence. Even for those with traditional PR or advertising backgrounds, delivering ROI and business outcomes via social escapes most professionals. 80% of social media campaigns could benefit from two things: a community conversation approach, and integration into the larger marketing campaigns. The challenge, then, is how to weave social and every other marketing tactic into a larger whole.
Feb 23, 2012
Shankman’s Brand In 60 Seconds, Pt. 5: Better Engagement!!
Are you posting on social media just to hear your own voice? Stop, says Peter Shankman, our Small Business Evangelist. No one likes to be talked at: customers want to be asked questions and join two-way conversations.
Here’s Peter’s one-minute guide to better engagement, in Part 5 of our Brand in 60 Seconds online marketing series.
Jan 20, 2012
Links We Love: Friday, January 20th
Happy Friday! The end of the week is here and that means it’s time for our roundup of our five top reads. This week: the impact of SOPA on communications pros, why Google+ is here to stay, thoughts on the trustworthiness of search results, video best practices for social media, and how to reach ‘connected consumers’ better. Enjoy!
Nov 11, 2011
Links We Love: Friday, November 11th
The end of the week is here! And that means it’s time for our roundup of our five top reads. This week: how to question success successfully, better online relationship-building, five key things to know about Google + brand pages, the impact of social media on sports news, and six easy SEO practices to get found faster.
Oct 28, 2011
#VocusChat Recap: Shonali Burke on Listening in Social Media
For this week's fun, educational dose of #Vocuschat, we chatted with Shonali Burke, PR and social media strategist and author of the Waxing UnLyrical blog. Our discussion focused on listening in social media and the important of subtext: listening not only what is said openly, but also what is not being said, or said 'between the lines'. It was a very lively discussion and Shonali had plenty of great ideas to share. Here are some key takeaways that she shared with us...
Oct 27, 2011
The Rules of (Smarter) Engagement: Free Brian Solis Webinar!
The social media revolution means The End of Business as Usual and a new era of influence, says social media powerhouse Brian Solis. As customers grow more confident and vocal, he says, big brands are adapting or falling by the wayside. Meanwhile, fast-moving challengers are making huge gains through smart, meaningful customer engagement. Concerned? Join Brian this Tuesday for a free Vocus webinar this Tuesday where he’ll break it down, step by step, and show you what the answer is.
Oct 21, 2011
Links We Love: Friday, October 21st
Another week has come and gone… but not without a ton of news from the world of marketing, PR, and social media. We’ve sifted through and picked out our favorites from this week and here they are! This week: gamification, why agencies need to adapt faster, Facebook in figures, how to listen better, and a look at QR codes and other technical tips.
Oct 11, 2011
The Future of Facebook: 15 New Features We Could Imagine
While we aren’t claiming to be certifiable psychics, we do believe that here at Vocus, we’re pretty good at watching what’s happening in the dynamic world of PR and social media to see where things might be heading next.
With 700 million members to keep happy, Facebook in particular has to be constantly evolving.
That said, here are some features we wouldn’t be surprised to see on Facebook in the upcoming year - or years...
Sep 30, 2011
Top Ten Books to Help PR Pros
Reading and learning is one of the simplest and best ways to grow as a practitioner in any field – especially as a PR Pro. With ever evolving ways to engage and attract target audiences, there too are new books outlining best practices and how-to tips. Here are our picks for 10 books a PR pro shouldn’t live without!
Sep 29, 2011
#VocusChat Recap: @DBreakenridge Covers Digital PR and Marketing
Vocus owes a huge thank you to Deirdre Breakenridge who was our wonderful guest on #VocusChat yesterday. She provided such incredible insight and we have all the highlights right here.
Sep 26, 2011
Vocus #TwitterChat this Wed: Talk Digital PR with Deirdre Breakenridge
This Wednesday, September 28th, Vocus will be hosting its latest #vocuschat and I’m super-excited to say that this week’s guest is PR veteran Deirdre Breakenridge. Deirdre is CEO of Pure Performance Communications as well as a renowned speaker and the author of PR 2.0 and Putting the Public Back in Public Relations. As social media continues to reshape PR, she says, the ‘public’ element of public relations is more important than ever.
Sep 14, 2011
#VocusChat Recap: @PeterShankman talks #SmallBiz
Couldn’t make today’s #VocusChat? No worries - we've got you covered. Peter Shankman, our new VP and Small Business Evangelist, shared his thoughts on the issues and opportunities facing small businesses, and we've posted all the highlights.
Sep 9, 2011
Links We Love: Friday, September 9th
It’s been raining non-stop here on the east coast. Good thing we have green grass and blue skies year round inside of Vocus Town! That doesn’t mean it’s been a dry week for us though. While it was pouring outside, the week’s articles have been pouring in. Not to mention, we made the super huge fantastic announcement that Peter Shankman has joined Vocus as VP and Small Business Evangelist (fancy title huh?).
Before you take off for the weekend, though, here are the week's top recommended reads.
