Social Media
Jul 26, 2013
The New Twitter Analytics: Cheat Sheet
Always wanted quick, robust analytics for your Twitter presence? The platform just introduced Twitter Analytics. Here's how to read them and some tactical suggestions for how to use them.
Jul 10, 2013
Eight Killer Slide Decks from Demand Success!
Hip to the latest marketing trends? From email marketing to brand journalism, eight Demand Success speakers share their presentations that deliver the strategies you need to become a marketing success.
Jun 25, 2013
Jay Rosen’s 10 Social Media Tips for Journalists
Social media has changed journalism forever, says NYU professor and Demand Success speaker Jay Rosen. Reporters and outlets need to adapt. These 10 social media tips from Jay's presentation will help.
Jun 20, 2013
#Demand13 Liveblog: Red Cross’s Wendy Harman on Social Media
Wendy Harman's #Demand13 session provided lessons from the Red Cross Social Media Command Center on real-time response and crisis communications: marketers take note.
Jun 20, 2013
#Demand13 Liveblog: Joe Pulizzi on the Content Revolution
The use of search and social media to research businesses has created a content marketing revolution, says Joe Pulizzi. This morning, he showed us how to develop quality content, leverage emerging trends and connect with social media.
Jun 14, 2013
How to React to a Social Media Blunder
Recently, I very publicly confused Vin Diesel and the Rock on our social media pages and readers were quick to point it out - again, very publicly. While I still shudder at the experience, I did learn some valuable lessons that are worth sharing...
Apr 24, 2013
8 Reasons Brands Should Have CEOs on Social Media
Many CEOs are hesitant to get involved in the social media revolution. Here are eight marketing and brand benefits that might change their minds.
Apr 19, 2013
Building a Brand Community? Cast a Wide Net.
Every company out there knows they need to build a brand community, says community management expert Sarah Robinson - but not everyone knows how to build a successful one. This piece of advice will help.
Apr 17, 2013
10 Essential Resources for Every Community Manager
As a beginner community manager, you may sometimes feel like you don’t know where to start. This list of blogs, Tweet chats, meetups, and other stuff will help.
Apr 10, 2013
6 Ways to Take Your Social Media Community Offline
Think community management is limited to the online world of questions, comments, shares, posts and tweets? Think again: people are people, not avatars.
Feb 7, 2013
Three Takeaways from Susan Young’s “Badass Social Media”
Susan Young is the author of the newly published The Badass Book of Social Media and Business Communication, which offers proven tips, techniques and insights about how social media works in business and marketing. Having followed Susan - named one of 75 Badass Women on Twitter - for many years, we jumped at the chance of a phone interview with her.
Oct 19, 2012
Links We Love: Promoted Posts, Stories, and Pizza Hut
Facebook promoted posts: Yes or no? We already asked four marketing influencers this week on the Vocus Blog and now, thanks to a Sterne Agee study, we have a definitive answer. Or do we? Find out what the majority of Facebook users think of promoted posts and much more in this week’s Links We Love.
Oct 12, 2012
Links We Love: Social, Customer Service and JetBlue
Brands everywhere are starting to use social media for customer service. Comcast, Dell, Pottery Barn, Zappos – the list goes on and on. They’re doing it because it works, according to a recent study from Social Media Today. Get the stats that prove it and much more in this week’s Five Marketing Links We Love.
Oct 5, 2012
Links We Love: Content, Curation and #tweetshop
Social media is changing the way people do business... literally. Here's your proof: Kellogg’s UK used tweets as currency in a recent four-day promotion at a pop-up store in London. Find out the whole story and more in this week's Five Marketing Links We Love.
Sep 28, 2012
Links We Love: Storytelling, Email, and #slicksnacker
Some quick wit sparked a (good-natured) Twitter war between Oreo and AMC Theatres earlier this week. Find out which brand came out on top and much more in this week’s installment of Links We Love.
