Social Media
Jun 19, 2014
3…2…1…Blast Off Your Content Marketing With NASA 360’s Tips
Need help with your content marketing? Look to the stars. NASA 360 has attracted millions of engaged fans with a strong content and social media marketing mix. Here they share some of their best tips.
Jun 11, 2014
4 Ways to Use Social to Increase News Release Reach
It has never been easier to increase the reach of your news release, thanks to social sharing. Do you know the best ways to do so? Use these four best practices to reach a bigger, more targeted audience.
Jun 5, 2014
How to Survive a Social Media Crisis
It's not a matter of if for businesses, but when will a social media crisis arise. From how to listen, react and withstand, these tips will help you handle a social media crisis and help it blow over as quickly as possible.
May 15, 2014
Where Does Social Fit In Crisis Communications Planning?
Does social fit in crisis communications planning? It does, but for most businesses it's missing. Social has become a fact of life, and in crisis it can serve as both monitoring tool and vital communications channel.
May 2, 2014
Do You Need Media Training? Yes. Here are 11 Guidelines.
Does everyone need media training now? Unless you want to risk making a truly negative public impression, the answer is 'Yes.' Use these 11 guidelines to help you create a strong public impression.
Apr 24, 2014
The #HopeProject: Social PR in Action
Social media has become an essential part of effective public relations strategy. But what exactly is social PR and what does it look like? The #HopeProject provides a model for your social PR efforts.
Apr 22, 2014
The Complete Integration of Social and Media Relations?
Has the integration between traditional reporters and social media channels become complete? Several Washington, DC broadcasters say yes. Here's what that means for your media relations.
Apr 14, 2014
Autism Society of NC: Vocus Helps Bring Unprecedented Reform!
The Autism Society of NC used the Vocus Marketing Suite's email to urge action among constituents and lawmakers. What happened next was unprecedented. The NC legislature voted on and passed autism insurance reform!
Apr 10, 2014
How to Win Friends and Influence Journalists—With Social Media
Social media rocked PR, changing how we communicate with reporters. Combine an understanding of social media with practical relationship building to win friends and influence journalists.
Apr 8, 2014
7 Tips for Communicating in a Dot Complicated World
Technology and social media can make life more efficient or more complicated. Randi Zuckerberg will show how to untangle the two at Demand Success. Can't wait until June? See seven of Randi's communication tips.
Apr 1, 2014
Journalists Respond: “Are You Open to Social Media Pitches?”
Nine in 10 journalists prefer email, but does that mean you should avoid pitching on social media? See how 10 reporters responded to the question "Are you open to social media pitches?"
Feb 24, 2014
Social Sochi: Social Media Takes Gold at the Olympics
The thrilling Sochi Games have ended, but this may be remembered as the Social Media Olympics. Athletes, sponsors, the USOC and more joined in the social fun. Demand Success speaker Jeff Bliss breaks down the results.
Dec 19, 2013
How The Humane Society Fundraises With Social Media
Puppies. Discarded pets gazing through the bars of animal shelters. Heartwrenching music in the background. The Humane Society, dedicated to […]
Aug 8, 2013
Personal Branding: Your Webinar Questions Answered
Last week, I outlined how you can become your own marketing brand in demand at my Brand Yourself Better webinar. Our attendees had a ton of questions. Here's my advice on some of the best.
Aug 6, 2013
Brand Evangelists [VIDEO]
Word of mouth now creates trust in brands more effectively than any other marketing method. Brands with evangelical supporters develop third party validation and become trusted sources.
