social media metrics

Keeping an eye on the competition through the social Web

As communications professionals continue to debate strategies for measuring the impact of our presence on the social Web, one of […]

I dreamed a dream of knowing how to determine a story’s influence

Social media metrics bring you a landscape view from the crow’s nest The spring of 2009 began with many sensational news […]

Making sense of social metrics

How to determine which data can help you find the right blogs and sites Too often, discussions about Web audience […]