social media measurement

The social Web as a coral reef

 For a while now, I’ve been writing about how public relations professionals can use social metrics such as links, comments […]

Facebook Connect and the future of news

“If the news is that important, it will find me.” -college student quoted in New York Times, March 2008 This […]

Choosing metrics for measuring impact

Is the social Web more like the Bouleuterion of ancient Athens, a marketplace of ideas where individuals wander and discuss freely, […]

Webinar Q&A: Overcoming fears, proving ROI

Occasionally we like to answer questions here that come up in our Cision Social Media Webinars. Our advanced session tomorrow, Engaging […]

Making sense of social metrics

How to determine which data can help you find the right blogs and sites Too often, discussions about Web audience […]

Listening to many voices through social media measurement

Embracing the chaotic nature of studying many groups and interests If you’ve ever read one of those “word jumble” sentences […]

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