social media measurement
Nov 21, 2011
PR News Roundup 11/21/11: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! It’s […]
Oct 21, 2011
PR News Roundup 10/21/11: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this week! Here’s the […]
Jun 10, 2011
Who Needs PR Measurement? – A Video Chat with Cision Global Analysts’ K.C. Brown
Yesterday, Cision announced Cision Global Analysts, a business unit that will deliver custom research and strategic insights based on analysis […]
May 18, 2011
The changing fundamentals of PR measurement: 2011 AMEC European Summit on Measurement
We’ve covered the impact of social media on the media and public relations industries many times on this blog. As […]
May 10, 2011
Altimeter Group Webcast Sheds Light on Social Media Measurement
Successfully measuring social efforts has been and continues to be a struggle for many organizations which is why we’re thrilled […]
May 10, 2011
CisionPoint Spring 2011 Release
This is a guest post by Vanessa Bugasch, SVP of Global Marketing & Product Marketing, Business Development at Cision. Ever […]
Apr 20, 2011
American Idol’s Top 11: Explaining the Unexpected
This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]
Apr 7, 2011
Burger King’s Spring Break Bikini Brawl
This post was written by Erin Hoffman, a social media analyst at Cision. There’s a lot of talk about engaging […]
Mar 10, 2011
American Idol: Clear Reflections and Distorting Variables
This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]
Nov 9, 2010
Empty Endorsements: Moving beyond retweets and “likes”
This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]
Sep 27, 2010
The Big Picture: An ongoing conversation analysis of religion in social media
This post was written by Erin Hoffman, a social media analyst at Cision. To illustrate the difference between topical social […]
Sep 16, 2010
A Bedbug Outbreak in Social Media
This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]
Sep 2, 2010
Incorporating new metrics into PR measurement
For some public relations professionals looking to demonstrate return on investment to their clients, the wide range of new metrics […]
Aug 30, 2010
Bouncing Back from Steven Slater
This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]
Jul 19, 2010
Selling Social Media to the C-Suite
You already know that social media is a very powerful and cost-effective tool. But if your C-suite doesn't fully "get" it, pitching social media to them might feel like an intimidating, uphill battle.
