social media measurement
Dec 12, 2016
Do These Mistakes Keep You From A Bigger Social Media Budget?
Social media has massive power, but it doesn't get the budget it deserves. The key to earning more budget is tying the performance of social media to conventional metrics like sales, brand affinity, business value and ROI.
Aug 1, 2015
How to Measure Your Brand’s Success on Instagram
Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your […]
Feb 22, 2013
Is Social Media, Indeed, Bulls#*t?
This is a guest post from Gina Joseph, social media community manager at Cision. Well, in those general terms, we certainly […]
Nov 5, 2012
A Social Media Strategy to Keep You Sane
If you’re a new social media manager or have recently acquired social duties as part of your role, you know […]
Oct 16, 2012
Twitter Analysis of the PRSA 2012 International Conference
Gina Joseph, social media community manager, also contributed to this report. Whew, the whirlwind that was PRSA 2012 International Conference […]
Oct 14, 2012
PRSA 2012 International Conference: Measurement Symposium
Research director of Cision Global Analysts, Greg D’Andrea, joined other heavyweights in the measurement arena at #PRSAICon to discuss the […]
Oct 11, 2012
PR Measurement: What’s the Difference Between Goals and Objectives?
What is the difference between goals and objectives? The issue causes nearly as much confusion in PR circles as the difference between strategy and tactics, but the distinction is critical in understanding the results of PR campaigns.
Jul 13, 2012
PR News Roundup 7/13/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
Jun 19, 2012
UK Blog NeverSeconds’ dinners stopped by Argyll & Bute Council
This blog post originally appeared on the Cision Blog UK and is written by Jake O’Neill, editorial coordinator for Cision […]
Jun 1, 2012
PR News Roundup 6/1/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
May 18, 2012
PR News Roundup 5/18/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week. […]
May 11, 2012
PR News Roundup 5/11/12: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
Dec 22, 2011
Finding the ROI in Social Media
There’s no debating it; social media is hot. It’s still growing at a phenomenal rate and the dollar figures associated […]
Dec 6, 2011
8 Tips to manage social media for your business
Social media is an easy, affordable and great way to connect and engage with your customers, but wading into the […]
Dec 2, 2011
PR News Roundup 12/2/11: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web last week! It’s […]
