social media marketing
Jul 25, 2011
Users Conference Attendees: We’re Signing Up for Thursday’s Rerun
For most, the Vocus Virtual Conference on July 28th is a first chance to learn how to earn your business more reach and influence from Peter Shankman, Lee Odden, Gini Dietrich, Adam Singer and Valeria Maltoni. For some, it’s a second chance. Several attendees from June’s Users Conference (where we taped the sessions you’ll see) just couldn’t get enough, and registered again.
Jul 22, 2011
Links We Love: Friday, July 22nd
It’s been so hot on the east coast lately, we thought we’d share some cool PR and marketing articles with you. This week: a collection of top social media studies, millennial marketing tips from MTV, creating content calendars, a ten-tip checklist for succeeding in PR, and Lee Odden on the similarities between social media and a skateboard half-pipe. Enjoy!
Jul 13, 2011
Bill Wagner: Peter Shankman Stole My Car
OK, Peter Shankman didn’t actually steal my car—but he did take the keys. I wasn’t overly concerned. After all, what does a city boy like Peter know about driving? I figured he’d stall the car a few times and he’d hand me back the keys. Instead, Peter put the top down, accelerated to 80mph on the Beltway and began weaving in and out of traffic as I held on. Crikey!
Anyone who knows Peter knows that you can never be sure what to expect when he’s around. I always learn something when I spend time with him and today was no exception...
Jul 7, 2011
The Future of PR and Marketing: Part Two
Some people have proclaimed that PR is becoming a lot more like marketing. Actually, says Rick Rudman, it seems that marketing is becoming a lot more like PR. In fact, the marketing mix is already changing with more pull techniques - like content marketing - and organizations are shifting resources to help with this new marketing model. Read the second post of Rick’s three-part series on the future of PR and marketing here.
Jul 5, 2011
The Future of PR and Marketing: Part One
The Internet has had an impact on almost every aspect of business, says Rick Rudman, but perhaps nowhere is it more profound to our industry than in the area of prospect buying patterns. The buying process now takes place online, centered on research, references and trusted sources – which, for PR and marketing pros, is a huge opportunity. Read the first post of a three-part series by Rick on the future of PR and marketing taken from his speech at the 2011 Vocus Users Conference.
Jun 23, 2011
Vocus COO Bill Wagner: Thoughts from the Vocus Users Conference
In the wake of last week’s Users Conference, Vocus EVP and Chief Operating Officer Bill Wagner takes to the Vocus Blog to share his observations on the near-term future of social media, the similarities between PR 'storytelling' and great content marketing, and the tools that Vocus offers for success in both fields.
Jun 16, 2011
Today’s First Lesson: Be More Awesome. Scott Stratten Explains…
We just got finished with Scott Stratten's opening keynote presentation: People Spread Awesome. And it's absolutely true: his presentation was awesome and everyone's talking about it already. We caught up with Scott afterwards and asked him for a few quick tips on being more... well, awesome. View the video here...
Feb 28, 2011
Powerful Presentations at the 3rd Annual Gravity Summit
As I mentioned in my post last week, I had the opportunity to attend the 3rd Annual Gravity Summit at […]
