social media marketing
Dec 16, 2011
PR News Roundup 12/16/11: 5 PR Blog posts You May Have Missed
It’s time for my weekly round-up of the best blog posts I have seen around the web this past week! […]
Nov 28, 2011
Deirdre Breakenridge Guest Video: My Vocus Webinar
A new kind of PR champion is emerging, says PR2.0 author Deirdre Breakenridge. As social media continues to change our industry, the most switched-on PR leaders are discovering eight new techniques and practices that will put them ahead of the game. Deirdre’s hosting her own Vocus Webinar on Wednesday, December 7th, to share all eight techniques – for now, though, here she is with a video taster of what’s in store.
Nov 22, 2011
Making a Difference One Blue Key At a Time
This blog is dedicated to the 43 million refuges worldwide. No one chooses to be a refugee. War, ethnic battles […]
Nov 11, 2011
Links We Love: Friday, November 11th
The end of the week is here! And that means it’s time for our roundup of our five top reads. This week: how to question success successfully, better online relationship-building, five key things to know about Google + brand pages, the impact of social media on sports news, and six easy SEO practices to get found faster.
Oct 28, 2011
#VocusChat Recap: Shonali Burke on Listening in Social Media
For this week's fun, educational dose of #Vocuschat, we chatted with Shonali Burke, PR and social media strategist and author of the Waxing UnLyrical blog. Our discussion focused on listening in social media and the important of subtext: listening not only what is said openly, but also what is not being said, or said 'between the lines'. It was a very lively discussion and Shonali had plenty of great ideas to share. Here are some key takeaways that she shared with us...
Oct 14, 2011
Links We Love: Friday, October 14th
Happy Friday and welcome to another helping of Links we Love! We hope you had a nice and fulfilling week. We know we did; now it’s time to get ready for the weekend and enjoy some of our favorite links from the past five days. This week: ways to view your old tweets, getting back to basics for PR pros, social media rules for senior marketers, how to manage content and communities internationally, and a visual look at what happens in 60 seconds of social media sharing.
Sep 30, 2011
Top Ten Books to Help PR Pros
Reading and learning is one of the simplest and best ways to grow as a practitioner in any field – especially as a PR Pro. With ever evolving ways to engage and attract target audiences, there too are new books outlining best practices and how-to tips. Here are our picks for 10 books a PR pro shouldn’t live without!
Sep 26, 2011
New! Vocus Weekend Product Updates and Enhancements
Vocus stayed busy over the weekend making some exciting updates toour Vocus Public Relations Software. Everyone has been asking for these and if you’re a Vocus customer, you may have already noticed them when you logged into your system today. Look for the following cool changes…
Sep 14, 2011
#VocusChat Recap: @PeterShankman talks #SmallBiz
Couldn’t make today’s #VocusChat? No worries - we've got you covered. Peter Shankman, our new VP and Small Business Evangelist, shared his thoughts on the issues and opportunities facing small businesses, and we've posted all the highlights.
Aug 22, 2011
Buyer Profiling for B2B Social Marketing
Senior VP and CMO at Dell, Karen Quintos, wrote in her forward to the new book Social Marketing to the […]
Aug 16, 2011
Webinar with Cheryl Lawson: Big Lessons from a Small Business Expert
Events specialist Cheryl Lawson of Party Aficionado helped charity fundraiser Hoops for Hope LA grab 150 new Facebook fans in a day, nearly triple its fan count in a week and win dozens of celebrity endorsements for its charity event. On Wednesday, August 24th, Cheryl is hosting a free PRWeb webinar to share how she does it – and how any business, small or large, can score big online publicity.
Aug 12, 2011
Links We Love: August 12th
It’s time for our weekly roundup of our favorite reads in the world of marketing, PR, social media, and small business. This week: Deirdre Breakenridge’s toolkit for PR pros, measuring the value of social media engagement, a checklist for creating a great YouTube video, and a look at how, despite the rise of search and social, journalists’ number-one source of news is still PR people.
Aug 11, 2011
Selling Facebook to Your Boss: Four Talking Points to Get Started
Guest Post by Natalia Dykyj, Director of Product Management, Vocus Facebook: it sends shivers up the spines of business leaders […]
Aug 5, 2011
Links We Love: Friday, August 5th
Happy Friday! We’ve collected our five favorite reads from the last five days for you. This week: managing information overload, ten ways to craft a better news pitch, tips for dealing with social media fatigue, why media relations pros need to keep learning and learning, and a collection of choice customer complaints to remind us all of the importance of listening.
Aug 2, 2011
Five Experts. 6000 Of You. Now It’s On-Demand, Anytime and Free!
To the 6000+ people who attended Reach. Influence. Repeat, enjoyed the expert presentations, took part in the QA sessions and set the social networks abuzz as you joined the conversation: thank you. We’re now making the whole event accessible on demand, free, for the next six months. Even if you didn’t attend, you can get five expert online tutorials in online marketing and PR, absolutely free. Here’s how.
