social media marketing
Nov 28, 2016
How To Do Better Targeting on Twitter
“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations Twitter communication is transactional. The […]
Sep 15, 2016
5 Offline Marketing Tactics That Boost Social Media Engagement
Moment marketing, which creates a real-time connection between offline and online media, is gaining momentum. Learn how to use it in your social media strategy.
Sep 12, 2016
How To Use Hashtags More Effectively in 2016
Your audience doesn't use hashtags as often as you think; when they do, it's for specific situations. Learn how to hashtags better for content discovery.
Jan 7, 2016
What Are Your Social Media Marketing Resolutions for 2016?
I’m big on setting resolutions for my business every January. And no, they’re not vague goals I’ll never achieve like […]
Nov 8, 2015
Listen Up on Social: Q&A With Jay Baer
If you aren’t listening on social, you’re missing out on tons of opportunities for your brand. Every day, your audience […]
Oct 29, 2015
5 Scary Facts About Businesses and Social Media Marketing
This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social […]
Sep 29, 2015
MTs, Priority Newsfeed & Messaging. Oh My! The Latest Changes to Social Media
It seems like as soon as we get used to one change in social media, there’s already another one. And […]
Jun 25, 2015
Cheat Sheet: How to Use Facebook for PR and Marketing
Facebook is where people connect with friends, family and brands. It’s also where people share photos, but the number of photos […]
Jun 23, 2015
Cheat Sheet: Twitter for Marketing and PR Power
Twitter offers a social network and microblogging service that is the go-to place for real-time rumors, news, customer complaints and […]
Jun 19, 2015
Cheat Sheet: Google+ for Marketing and PR
Google describes Google+ as “one Google account for everything Google.” It could be considered the “one ring.” It’s meant to […]
Jun 19, 2015
Cheat Sheet: How to Use LinkedIn for Marketing and PR
LinkedIn is where professionals connect with other professionals, join industry-specific groups and search for industry-specific news. The People LinkedIn boasts […]
Jun 16, 2015
Cheat Sheet: YouTube for Marketing and PR
YouTube is the home to most videos ranging from 30 seconds to 15 minutes. Subjects range from crazy cat videos […]
Jun 12, 2015
Cheat Sheet: Flickr for Marketing and PR
Flickr offers a massive repository of photos. Because photos can be stored at full resolution, the site is popular with […]
Jun 10, 2015
Cheat Sheet: Pinterest for Marketing and PR
Pinterest, the online scrapbooking site, is a walled-off garden in many ways. Most users repin images or share pins internally. […]
Jun 5, 2015
Cheat Sheet: Instagram for Marketing and PR
Instagram offers a wholly mobile platform that has demographics distinct from its parent company Facebook, which bought the social network in […]
