Social Media Analytics

Twitter Engagement Actually Translates into Votes

If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.

How to Measure Your Brand’s Success on Instagram

Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your […]

Taking a Step Back: What Are Your Social Media Analytic Goals?

What are your social media analytic goals for 2014? On April 29th we conducted a webcast with Nate Elliott from […]

Deirdre Breakenridge Guest Video: My Vocus Webinar

A new kind of PR champion is emerging, says PR2.0 author Deirdre Breakenridge. As social media continues to change our industry, the most switched-on PR leaders are discovering eight new techniques and practices that will put them ahead of the game. Deirdre’s hosting her own Vocus Webinar on Wednesday, December 7th, to share all eight techniques – for now, though, here she is with a video taster of what’s in store.

Creating a feedback loop for your branded content

Fellow CisionBlogger Yvette Pistorio pointed me to a pretty good post over on Hubspot last week, 5 Vanity Metrics to […]

Using Social Analytics to Make Ad Campaigns Stick

Back in 2001, Skittles ran a great social media-style ad campaign before social media existed. The candy launched a public […]