social media analysis

The Trump-Clinton Enthusiasm Gap is Real

Cision's Twitter analysis of voting intention statements and campaign hashtags over the past 30 days shows a substantial gap in enthusiasm on social media.

The Rise and Fall of the Pumpkin Spice Latte

Has society reached peak pumpkin spice? Here's what we found from an online analysis related to pumpkin spice products - plus tips for your own monitoring.

3 Ways to Gain Insights From Big Data

Today, content is flooding your audience’s inboxes, social media feeds and search engine result lists. In fact, there has been […]

Building engagement with social media data

On November 11th, we had a webcast addressing how companies can use social data to improve the customer experience and […]

Finding the Holy Grail: Insights from social media analytics

Insight:  noun ˈin-ˌsīt The power or act of seeing into a situation. The act or result of apprehending the inner nature […]

Social media analysis: Ten questions to drive advanced segmentation

In our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing […]

A Social Media Strategy to Keep You Sane

If you’re a new social media manager or have recently acquired social duties as part of your role, you know […]

Twitter Analysis of the PRSA 2012 International Conference

Gina Joseph, social media community manager, also contributed to this report. Whew, the whirlwind that was PRSA 2012 International Conference […]

4 questions to ask before you launch your next social media campaign

This is a guest post from Erin Wagner – Social Media Analysis for Cision Global Analysts. Effective social media campaigns […]

Obama: the best of the worst on the economy?

A July 15th poll conducted by Quinnipac University indicated that voters blame Bush over Obama 2-1 for the bad economy. […]

CisionPoint Spring 2011 Release

This is a guest post by Vanessa Bugasch, SVP of Global Marketing & Product Marketing, Business Development at Cision. Ever […]

American Idol’s Top 11: Explaining the Unexpected

This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]

Burger King’s Spring Break Bikini Brawl

This post was written by Erin Hoffman, a social media analyst at Cision. There’s a lot of talk about engaging […]

The NFL vs. the Premier League: perceptions of their top teams online

The world of sports is an interesting place to explore the old public relations adage that there’s no such thing […]