social media
Jan 2, 2018
Take Your Marketing to the Next Level — Without Facebook
It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy.
Nov 13, 2017
#CisionChat: Content Marketing on Social Media
Recently, we started a weekly Twitter chat called #CisionChat. The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most.
Oct 3, 2017
How to Use Social Media to Find PR-friendly Journalists
According to the recent Cision 2017 Global Social Journalism Study, three segments of journalists were particularly agreeable to working with PR professionals … and the three groups couldn’t be more dissimilar.
Sep 25, 2017
How Journalists Feel About PR Pros
According to the recent Cision 2017 Global Social Journalism Study, many journalists are ambivalent about the PR profession. The study reveals that there are segments of journalists that have very positive views about how PR professionals do their work.
Sep 20, 2017
How Successful Journalists Use Social Media
According to the recent Cision 2017 Global Social Journalism Study, journalists are more reliant on social media than ever before. Here’s how they use it.
Sep 19, 2017
How to Segment Journalists By Social Media Use
According to the recent Cision 2017 Global Social Journalism Study, among journalists, there are six distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.
Sep 18, 2017
Jay Baer Asks: Are Social Media And Journalism Linked?
In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?
Sep 14, 2017
How Journalists Say PR Can Fight Fake News
According to the recent Cision 2017 Global Social Journalism Study, a majority of journalists believe that fake news is a problem that social media may perpetuate. We look at ways for PR professionals and marketers to overcome this mistrust.
Jul 31, 2017
How to Create a Coordinated Email and Social Strategy
It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.
May 11, 2017
How to Put the Social into Your Public Relations Activities
Social media—or shared media as we refer to it in the PESO model—is increasingly becoming your most important brand communications channel. Here's how to put the social into your PR activities.
May 9, 2017
How to Attract Top-Tier Guest Bloggers to Your Blog
Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?
May 2, 2017
Social Media and PR – Go Together Like Peanut Butter & Jelly
Combine social media and PR together like PB&J to explode your visibility. Here's how to do it.
May 1, 2017
How to Create Better Facebook Live Videos
Are you on Facebook Live? In order to increase earned media opportunities here's how to make your video content shine.
Apr 21, 2017
5 Tips to Nurture Your Brand Fanatics
Brand fanatics may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
Mar 31, 2017
The Case for Customer Service Marketing: Social Media Marketing World Recap
When the most retweeted man in marketing makes a point, you listen.
