social analytics
Jul 23, 2013
Royal Baby Arrives, Finally
The world, and the media camped out in front of London’s St. Mary’s hospital, has been waiting for months for the arrival […]
Jul 3, 2013
Using Segmentation For Deeper Insights from Social Data
Recently over lunch with an analyst friend of mine, the topic of data came up. (I know, exciting right.) Let […]
Jun 24, 2013
Beyond Listening – 4 Ways to Scale Social Data Across the Enterprise
If you’re actively harnessing social listening platforms to deliver insights to your marketing and customer service organizations, congratulations! These two use […]
Jun 20, 2013
The Pitfalls of Real Time Marketing – Amazon Angers Gandolfini Fans
Today’s story about Amazon’s attempt to pay homage to James Gandolfini is a reminder that companies need to think twice […]
Jun 10, 2013
Latest Product Release: New Segmentation, Data Comparisons and Reach Metrics
Managing the exponentially growing volume of social media data can be daunting. Our June Visible Intelligence (VI) product release includes […]
Apr 22, 2013
Visible Adds Next Gen Search and Post Scheduling for Twitter and Facebook
Visible prides itself on being laser-focused on continuous innovation and helping our customers drive business value from social media insights […]
Apr 8, 2013
How to Take My Money
Hi, my name is Jennifer, I’m a consumer and I have a serious case of “the wants”. I want to […]
Mar 27, 2013
#MarchMadness on Twitter: Who Are the Social Cinderellas? #Infographic
March madness is one of my favorite events of the year. As a Big Ten alumni I always hope that […]
Mar 4, 2013
Nordstrom’s Mint Save
[disclaimer: the post below contains rampant personal advocacy for Nordstrom and Mint.com, which may not be – but hopefully is […]
Mar 8, 2012
9 Questions to Ask About Social Media Sentiment
Looking at the sentiment of social data can be a very useful way to help get a snapshot view of […]
Mar 6, 2012
Using Sentiment in Social Media Monitoring
If you have looked at social media monitoring platforms to help you better understand what consumers are saying about your […]
Dec 22, 2011
Finding the ROI in Social Media
There’s no debating it; social media is hot. It’s still growing at a phenomenal rate and the dollar figures associated […]
Dec 13, 2011
Companies, Grad Schools, and Colleges All Using Social Media Monitoring
Applicants of all sorts beware: the institutions you are seeking admission to are monitoring social media accounts to get an […]
Oct 28, 2011
Listening + Engagement + Analytics … Hand-in-Hand
Our recent Visible Technologies® engagement release marked an important milestone in the evolution of our platform. For me, it’s not […]
Aug 11, 2011
Is Gender Inference Credible?
Last week I was forwarded articles about inferring gender on Twitter by a bunch of friends and colleagues. I believe […]
