social analytics
May 12, 2014
GlaxoSmithKline wins for innovation with VI
Last week I was honored to award Kerri Cunningham-Tedgi, Frannie DeFranco and Jeremy Pincus at GlaxoSmithKline with the Customer Innovation […]
Feb 14, 2014
Turning “big data” into “smart data”: A key theme at ePharma Summit 2014
Earlier this week, Visible attended the ePharma Summit in New York City, where social data and social analytics was a […]
Feb 6, 2014
Forrester report reflection
Amazing! That’s the best way to describe Visible’s placement — and our reaction – when we learned that we were […]
Jan 30, 2014
Visible helps clients get to results faster with January 2014 release
I will admit it. We are an excitable group here at Visible when it comes to social media and technology. […]
Jan 13, 2014
A shortcut to navigating the social software landscape
Nine months ago, I set off on what turned out to be a winding road into the world of social […]
Dec 10, 2013
Holiday buzz analysis: What is on your wish list?
Data from black Friday is in and retailers are jumping for joy. Sales on Thanksgiving day grew to make combined […]
Nov 22, 2013
Finding the Holy Grail: Insights from social media analytics
Insight: noun ˈin-ˌsīt The power or act of seeing into a situation. The act or result of apprehending the inner nature […]
Nov 13, 2013
Turbo charge your approach to social media analysis
What are real insights? Let’s answer that question by answering what they aren’t. Real insights aren’t brand-level trendlines, or general […]
Nov 7, 2013
NFL Bullying – Looking at Public Opinion about Richie Incognito
There is general agreement that bullying is bad. There have been some terrible stories about teens getting bullied and the […]
Sep 26, 2013
Fall TV Predictions: Which Shows Should You Get Attached To?
The September Fall TV new show rollout is a bit like Christmas. It’s an exciting time when people come together looking […]
Sep 5, 2013
Post VMA Buzz Analysis Part 2 – The Fashion and the Finance
Yesterday I blogged about the VMA performances heard around the world. Today I am going to focus on what matters most […]
Sep 4, 2013
Post VMA Buzz Analysis Part 1 – The Performances
So now that the dust has settled, I think it’s safe to objectively reminisce on the magic and mayhem that […]
Aug 21, 2013
Webcast: Secrets to Overcoming Negative Brand Perceptions
Join us on August 28, 2013 to hear our Director of Research and Analytics share how social media analytics can help […]
Aug 5, 2013
Interns Discover Airport Marketing Opportunities Through Social Signals
Visible recently supported the summer internship program of one its investors, Centurion Holdings. The summer internship program provides participants the […]
Jul 30, 2013
Building a Brand That Drives Passion – What Marketers Need to Know (#Infographic)
Most marketers would agree that brand advocacy programs are a good idea. The ultimate challenge is finding and nurturing customers […]
