sochi

Feb 26, 2014

What can brands learn from the Sochi Olympics?

Well, it’s all over. No more keeping track of the latest medals count, watching athletes perform unimaginable feats in the […]
Feb 24, 2014

Olympics closing ceremony: Did you watch?

Yesterday, the Olympics closing ceremony in Sochi began at 8pm, airing later in the US at 8:30pm ET. It was […]
Feb 20, 2014

‘Brand Warfare’ at Sochi Olympic Games 2014

The Olympics are winner-takes-all for athletes and brands alike. Brands like Coke paid millions to be an official Olympic sponsor. Subway just made everyone think they are. So who's winning?
Feb 10, 2014

Let the games begin: Sochi Olympics a hit on social media

As usual, there has been a lot of buzz leading up to the Olympics. The unique aspect of these games […]
Feb 3, 2014

Which Brands Will Medal at Sochi?

The Sochi Winter Olympics are right around the corner. Expect to see some of the best PR and marketing practitioners […]

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