smartphone

Shel Holtz: Smartphones Are Swiss Army Knives for Life

The consumer shift to mobile technology is about far more than accommodating a smaller screen size, says technology and marketing expert Shel Holtz. While communicators scramble to ensure their content looks right on screens between 4 and 10 inches, a more fundamental shift in behaviors is taking place, which should be top-of-mind for businesses.

iPhone 4S – Expectations in Check

Ah, the smartphone—a brilliant device with rapidly shifting parameters. Though Android now owns roughly 42% of the smartphone market share, […]

Mobile Connectivity and Online Activities

This latest report from comScore, Inc. not only shows the surging popularity of social networking on mobile devices, it also […]