small business

Crash course in social media marketing for small businesses: Part 1 of 3 – Branding and Awareness

(Photo – Flickr Creative Commons: A200Wells) Social media marketing aides branding and awareness, builds community, provides customer service opportunities, allows […]

6 tips on building an online community you can do right NOW.

Our #prwebchat with Janet Aronica proved to one of our most fun this week as we talked about building communities […]

6 free and indispensable sites to fuel your PR jet pack

(Photo – Flickr Creative Commons: jurvetson) Traveling to infinity and beyond with your PR plans? You’ll need some fuel for […]

Bootstrapping For Your Business – What This Means and How You Can Do It!

Small businesses around the world, now more than ever, are finding finances a struggle. With business investment harder to come […]

31 Must-Follow People on Twitter

This list is not the typical, the “influential” or the “I have hundreds of thousands of followers” type-list. This is […]

How to build an online community

Our next #prwebchat guest is a real treat: Janet Aronica, the community manager for OneForty will give us tips on […]

Prescription for Online PR Success

First we had @theprcoach, and then we had Jim Bowman, @theprdoc who gave us a prescription for PR success for #prwebchat participants […]

6 Tips on Leadership for PR Pros and Small Businesses

This week’s #prwebchat guest is a glass-half-full kinda guy…and this kind of thinking is exactly what will help propel you […]

Why Good Customer Service = Good Marketing

(Photo – Flickr Creative Commons: jessicatam) Customer service is facilitating customer needs through reactive and proactive communications on and off […]

Big publicity ideas for small business success

(Photo – Flickr Creative Commons: smemon87) The always engaging Peter Shankman spewed tips like a lit firecracker in our latest […]

Want to know how to be the leader in your industry?

In one week, #prwebchat is getting a visit from Terry Starbucker. Never heard of Terry? Well, he’s a glass-half-full kinda […]

Is Facebook effective for small business marketing?

Facebook can be an effective tool for small business marketing. We've seen anecdotal evidence, but now the UMASS Dartmouth Center for Marketing Research and SNCR have provided statistically significant data proving this from a survey of the Inc. 500.

Cheat Sheet: How to Pitch a National Journalist

Our latest installment of pitching tips comes from the Help a Reporter (HARO) conference call with Peter Shankman and four […]

ThePRCoach joins #prwebchat to discuss DIY PR

Guess who we’ve got for our next #prwebchat? I’ll give you a few hints: he has more than 25 years […]

HOW TO: Garner Top Tier Media Attention for your Small Biz

Continuing proof of the power of HARO comes to us in a testimonial from Fresh Green Light—a New York State-based […]

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