Small Business Marketing

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks?

Before you spend the next several weeks in holiday party mode, mark these marketing tasks off of your to-do list so you can start next year prepared.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Marketing a business doesn't have to be time-consuming. If you know where to focus your energy, you can handle essential marketing tactics in five hours a week.

Back to School: 4 Resources to Brush Up on Marketing

With the kids back in school, learning is in the air. Even if you have no intention of sitting in […]

Vocus Questions: Mark Ragan on How to Do Brand Journalism

Brand journalism is one of 2012’s hottest marketing ideas, thanks in large part to Mark Ragan. Mark has trailblazed the idea of combining journalists’ skills with brands’ industry expertise to attract prospects, leading the way with his own websites Ragan.com and PR Daily.With more and more businesses waking up to the potential of this type of content marketing, we asked Mark to tell us how any business can get involved.

5 Small Business Marketing Benefits From News Release Services

For all those small business owners wondering how they’ll compete successfully with bigger industry players we say, take heart.  You […]

15 Must Read Small Business Marketing Blogs

There are hundreds of millions of blogs floating around the Internet today, and sifting through them to find the best […]

4 Ways To Elevate Your Small Business Marketing – A Philanthropic Approach

There are a lot of ways to boost your business.  You can provide high quality products and services, and you […]

3 Sure-Fire Tips For Better Press Release Optimization

The power of optimization can’t be understated when talking about small business marketing.  Most businesses recognize this and work to […]

Shankman’s Brand In 60 Seconds, Pt. 5: Better Engagement!!

Are you posting on social media just to hear your own voice? Stop, says Peter Shankman, our Small Business Evangelist. No one likes to be talked at: customers want to be asked questions and join two-way conversations. Here’s Peter’s one-minute guide to better engagement, in Part 5 of our Brand in 60 Seconds online marketing series.

Best Press Release Ideas for Your Small Business Marketing

Think your small business can’t compete with the corporate big dogs?  Think again.   Whether your online marketing budget is $1,000 […]

3 Lessons PR Pros Can Learn From Netflix

We’ve all heard the saying, “You can learn from your mistakes”.  The adage is undoubtedly true and much easier to […]

Quote Resources – 5 Great Sites to Inspire Your Small Business Marketing

Whether giving a speech, developing a presentation or writing a white paper, incorporating quotes from a famous writer or personality […]

New Facebook Changes Benefit Marketers

Like it or not, Facebook has changed its news feed again. This time, they’re rolling out a series of changes […]

Have You Seen This Dog? Meme Marketing and How It Can Work For You

Ever hear the urban legend about the tourist who visited Tijuana, Mexico for the day and found an adorable homeless […]

Links We Love: Friday, October 7th

Okay: we finally found some time to slow down a bit and give you an update on what’s been going on this week. We’ve been super-duper busy with the launch of Vocus Marketing Software, an all-in-one software suite that helps you attract customers and generate publicity for your business (even if you're not a marketing expert!) We also revamped the Vocus.com website. But we still found time to bring you the five links we love the most this week…

1 2