Skittles

Aug 2, 2011

Using Social Analytics to Make Ad Campaigns Stick

Back in 2001, Skittles ran a great social media-style ad campaign before social media existed. The candy launched a public […]
Dec 1, 2010

When does it work to have a sense of humor in social media?

Cynthia Boris’ recent blog post about Skittles’ Facebook presence and its random musings pointed out that seemingly meaningless wall posts […]
Mar 10, 2009

Mainstream Media In Sync With Blogs During Skittles’ News Surge

Blogs Have Local Color, But Storylines Transcend Media Types As Jay reported here last week, Skittles’ controversial move to change […]

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