SHIFT Communications

May 7, 2014

In PR, the objectives may not have changed, but the metrics have

PR, at its core, has always been about telling a brand or an organization’s story while gaining awareness and improving […]
Mar 4, 2014

Branding Rule: Explore Co-Branding Opportunities

Want more brand advocates? Practice co-branding by giving customers a meaningful role in how your brand communicates and brings product to market, says Todd Defren of SHIFT Communications.
Dec 18, 2009

My 5 favorite social media case studies

While there a quite a few places you can explore hundreds of social media case studies (my favorite being Peter […]

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